VINTAGE-INSPIRED lingerie label Alöe is set on changing the face of women's underwear. Launched in 2003 by Central Saint Martins graduate Claire Judge, the line's luxurious, understated, subtly sexy pieces have been worn by an impressive following - including Sarah Jessica Parker, Kirsten Dunst, Kate Moss and Yasmin Le Bon.
"I set up my label as I love lingerie and I saw a real gap in the market for a fashion-orientated lingerie/loungewear line," Judge told us. "The market seemed to be saturated with typically costume- styled boudoir lingerie, which for me is completely out of synch with the style of fashion I wear. I see lingerie as part of my wardrobe and an extension to my fashion expression. My silk camisoles and blouses can as easily be worn as lingerie as they can as ready-to-wear pieces."
Highlights from Judge's latest autumn/winter 2011-12 collection (available from August), include beautiful silk camisoles with lace panelling, Twenties-style one pieces with drawstring waists and cut-away backs and soft, sheer nighties with delicate embroidery. Each piece has a vintage feel, but with a contemporary, clean effect. Judge places emphasis on detail and quality, with each piece made using soft washed silk
"Beautiful lingerie makes women feel beautiful and gives women a feeling of sensuality and softness. Lingerie forms the foundation of a woman's wardrobe so it should be luxurious and beautiful," said the designer. "Each French seam, delicate pin-hem and embroidery design ensure a beautiful and high-end finish. Luxurious lingerie is the ultimate fashion indulgence; it is a daily treat."
This year Judge expanded the label, by launching a ready-to-wear line - reflecting Alöe's "pared down elegance and understated glamour.
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