The IdentityMine store concept connects associates and consumers both inside and outside of brick and mortar stores. Designed in partnership with Microsoft, an app on shoppers’ phones allows them to create a shopping list visible to store associates. Before a store visit, customers can browse inventory while being supported by staff with targeted deals, product suggestions, and the ability to send questions to store associates. Customers check-in when they arrive at a physical store, alerting staff members and syncing their user profiles, shopping lists, and purchase history. Staff can then reach out to shoppers via intra-app messages in order to offer help and lend expertise. Connected signage and digital kiosks let shoppers ‘throw’ content and wish lists from their app to larger screens in order to enjoy enhanced browsing and customer service.
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