In the new Future Of Retail report, we hope to tell a story about how the use of technology has turned the corner, and forward-thinking retailers and brands are using it to put a human face back onto the shopping experience. Around the world, we’ve encountered news about the death of brick and mortar stores, struck down by the ascendency of e-commerce, but I would argue that the physical store will continue to be a vital part of our culture because of technology, not despite it.
Our research shows a promising future for shopper experiences across the entire retail landscape from big-box retailers and department stores to corner shops and independent boutiques.
We will look at the holistic shopping experience and how technology can introduce a social and vibrant market atmosphere to every retail occasion throughout the purchase path from browsing to buying.
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